Monitoring Scan Activity & User Engagement

The Scan Activity dashboard provides a detailed view of every interaction generated by your SnapScan assets. Monitor individual scan events, track user engagement, analyze geographic activity, review device and platform usage, and understand how audiences interact with your campaigns.

This walkthrough covers the tools available for filtering, searching, and analyzing scan activity across all your In-Video QR Codes, QR Codes, branded links, and campaigns. Learn how to investigate individual scan events, identify audience behavior trends, and use engagement data to improve campaign performance.

In this guide, you'll learn how to:

1. Navigate the Scan Activity dashboard
2. Review individual scan events
3. Monitor user engagement and interaction trends
4. Search and filter scan records
5. Analyze scans by platform, device, and location
6. Review destination and campaign performance
7. Use advanced search filters for deeper insights
8. Investigate scan event details
9. Export scan activity reports
10. Optimize campaigns using engagement data

By understanding scan activity and user engagement patterns, you can make data-driven decisions, improve audience targeting, and maximize the performance of your SnapScan campaigns.

What is the Scan Activity dashboard?

The Scan Activity dashboard provides a detailed log of individual scan events generated by your In-Video QR Codes, QR Codes, and branded links.

What information can I see for each scan?

You can view scan time, location, device type, operating system, destination, campaign association, and other engagement details.

Can I filter scan activity?

Yes. Scan records can be filtered by date range, campaign, QR asset, platform, device, location, and destination.

Can I track where scans are coming from?

Yes. SnapScan provides geographic reporting, including country, city, and regional scan activity when available.

How can scan activity help improve campaigns?

Scan activity data helps identify audience behavior, engagement patterns, top-performing campaigns, devices, locations, and destinations so you can optimize future campaigns.